Although Google dominates search globally. Microsoft Advertising has quietly built a strong position in recent years. Becoming a valuable provider of tools and innovation.
One of Microsoft’s most important resources is a widely available. Overview of web publishers with the ability to exclude URLs at all account levels (MMS. account. campaign. ad group).
This capability isn’t limited to Microsoft
You can take exclusion addresses from Audience Network and Syndicated Partners and then exclude them at the account level on Google as well. Allowing you to discover and exclude bad placements at minimal cost.
Many experts didn’t like that Audience Network was automatically added to traditional search campaigns. But the placement for exclusion lists brings you real value. This allows you to try testing Audience Network as a standalone campaign. Which works especially well with high-quality display-based remarketing .
To add exclusions to Google as well. you must first download the URL list and then copy it to account-level exclusions.
Include microconversions
If you’re in a low-volume industry and your standard conversions aren’t achieving at least 50 conversions in 30 days. testing microconversions can help you achieve success. These track small successes in the process leading to a phone number library purchase and need to use different metrics to make advertising platforms aware of their importance.
According to research by Optmyzr. assessing bid strategy and corresponding performance. reaching conversion thresholds was more important to advertisers than budget. which may not work well at low volume.
When using microconversions. it seems ideal to set a maximum conversion value for more effective communication with the algorithm.
Examples of microconversions and potential conversion values:
- Initial form: 10 – 15% value related to filling out the form.
- Watch the video: 5% of completed form or phone conversion actions.
- Phone calls vs. calls of a certain length: 10% of conversion value from phone calls.
It is important to note that you description of the mcn telecom solution cannot report any of the ROAS. CPA. or other conversion metrics to your clients as final conversions. Microconversion tools support working with low-cost advertising platforms. If you choose this method. you may need to exclude some data while you are searching for the optimal conversion rate.
Useful info at the end
The tactics presented above are a valuable opportunity to develop and test your PPC campaigns in 2025.
Which practices to apply and bonaire businesses directory which not to adopt should be determined primarily by your business goals along with key metrics.
If you don’t want to put your PPC campaigns at risk. focus on simpler techniques like dynamic search ads to gain insights or controlling the placement of elements on your site using CLS.
If you’re not averse to microconversions. which will open the door to additional potential for your campaigns.