Broad match keywords can benefit your campaign account. but only if you adapt your bidding strategy to it. With the maximum performance setting for sales or conversions. Google will start trying to get the highest sales or conversions possible. no matter how much you pay for it.
When setting a specific goal. search engines strive to achieve it. which in the case of loose matches displayed for various search queries brings positive results. While in the case of maximum bids. the effect is often disastrous.
Before making changes to your bidding strategies. research and evaluate different match types.
Old negative keyword lists
Have you been using negative keyword lists for a long time without regularly checking and refreshing them? You can block newly added keywords that remained in the negative list but are now relevant again from appearing.
Negative keyword lists are easy to telegram database forget. and some of them are even years old. But time moves on quickly. and with it. products. companies. services. and most importantly. the needs of users and potential customers themselves change.
If you are adding new keywords in this context . make sure that they have not been excluded in the past and are not currently blocked.
However. even these historically excluded keywords can still drive impressions. traffic. and conversions. This happens when you can’t show your ad for your keyword because it doesn’t match the search query. but it shows for a lot of other unrelated searches.
Check old negative lists for possible blocking of added keywords before deploying them to new campaigns.
Mindlessly accepting suggestions from Google
Google makes various recommendations. saying that it is in your best interest to accept them. However. these suggestions are self-education – what is it, what are its advantages, examples primarily in the best interest of Google itself.
A number of recommendations have proven to be controversial to say the least. and there are some that have been proven to harm your account by decreasing its performance. Of course. many recommendations will actually be useful to you. so there’s no need to completely ignore them all.
Before you follow any recommendation. think about the impact it will have on your account.
Turning on Google Ads autorun
Don’t let Google automatically add new keywords and their broad match versions or arbitrarily change your bidding strategies bonaire businesses directory without your knowledge. Leaving the application running automatically can have negative consequences for your account.
When suggested changes and you can decide whether to apply them or discard them.